Hello Yoga, you wanted acceptance? Here you go! But it’s gonna cost ya! Life just got a little bit stricter, and costlier, for Michigan yoga studios hoping to make a healthy buck training new yoga teachers. The state Department of Energy, Labor and Economic Growth has caught wind of this here yoga boom and wants [...]
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Hey New Yorkers, have you made it out to the theatrical premiere of Enlighten Up! yet? (sorry rest of the country, we get first dibs, neener neener). For the cave dwellers unaware, this documentary has garnered lots of hoopla among the yoga community in its telling of a skeptic on a heart of darkness journey [...]
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You know, we’ve been feeling really inspired lately by all the admirable yoga organizations and teachers who’ve made it their work to help people with chronic illness. It’s like every time we turn around there’s a new class or org. springing up for cancer survivors. And that’s a good thing, Martha. How can we be [...]
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“Everybody remain calm. Our comfy, stretchy yoga pants are here. Our guru thinks you’re lulu if you spend $90 for yoga pants.” POW right in the kisser. Kind of a playful little ad, no? “Go Yoga-ing” is all fun and bouncy, makes us feel like “Go Spelunking” or something. The ad falls in line with [...]
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Sorry…we took a deep breath, this one’s a bit long-winded. A lot to say. It’d be hard to argue the success of goal-getting Lululemon’s clampdown on the yoga(inspired) market, with said proliferation due largely in part to the voracious cult-like culling of fanatics – everyone’s favorite luon-lemmings (lulu lollies!). A Fast Company article from yesterday [...]
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