Not to beat around the lulu pants, but this perspective on the Ayn Rand/Tea Party/Lulu ideology pushing is rather fascinating and worth your time as practicing yogis and/or consumers. While some lulu customers have taken it personally, having “Who is John Galt?” a phrase from what is being called the Tea Party bible, handed to [...]
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The Ayn Rand/Lululemon predic-ridic-ament is gathering steam, with people in the yoga world outraged (and probably the same amount unfazed) over the “Who is John Galt?” shopping bags and subsequent alignment with what some deem controversial, or “non-yoga” philosophies. The quote is from Rand’s 1957 novel Atlas Shrugged, which is considered by some as the “bible [...]
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And where the fitness regimen goes, so will the vitamins and supplements follow. Not only can you get your profuse perspiration on at Bikram class you can chase it down with partnered coconut water and sponsored ayurvedic supplements. Bikram yoga has announced its collaboration with a supplement company called Natrol, Inc. and will now offer their Vedic [...]
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The seasons change, our down dog evolves (always…what is the deal?) and yet Lululemon just downright refuses to cease in their mission of ruckus-causing and awkward affirmation-making. Tis the quest for greatness. Goals do not die easy! This time, with a literal attack on the antagonistic of mediocrity, Lulu has launched another controversial ship into [...]
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File this in the ‘Oh really?’ FYI category… Coconut water is everywhere! Not just your local Bikram studio anymore. Just ask the huge redheaded Rihanna at all the bus stops. So, coco-hydraters out there, what’s all the fuzz about anyway? An in-depth article at Slate takes a stab at how folks have become so coo coo [...]
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by J. Brown Flipping through the catalog for a big name yoga and retreat center, I was shocked to notice that they advertised their yoga teacher training programs as “Yoga Alliance Approved.” Misrepresentations like this are the dirty little secret of the yoga industry. No one really wants to admit there is no accreditation for [...]
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by Alexandra Moga At the crossroads of fashion and yoga is the newest member of the style set to venture into mat-wear: Vivienne Tam. The Chinese designer launched her LI-NING x Vivienne Tam “Fashion Yoga Collection” Tuesday during Mercedes-Benz Fashion Week here in New York with an outdoor public display of yoga. Oh, my. A [...]
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Abercrombie & Fitch joins the yoga clothing game, and $31 billion womens active wear market, with a less than human, Syms-like Pixar pixie with toothpicks for legs. Alas, their yoga pants will give you the “perfect butt” no matter where you’re going. Like the mall or a bar mitzvah. Sigh.Nevermind that they only come in [...]
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Today’s Yoga Clothing Stock Tip via Financial Post: “We do not dispute that Lululemon is one of the best growth stories in our coverage universe,” analyst Edward Yruma wrote in a note to clients, changing the recommendation on the stock to underweight from hold. “However we remain concerned that its high-end consumer base ($99 yoga [...]
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Manhattan’s Upper West Side welcomed it’s very first Athleta store this week (just a few blocks up from Lululemon), and the Upper East Side gets its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been [...]
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