Yoga, the new choice in hobnobbing! The New York Post has a piece on the practice of workplace yoga outings replacing a stereotypical round of golf, or brewskies, for intra-office pow-wowing. Cute! It’s wonderful to share yoga with others, and when it’s you and your co-workers, or BOSS, chillaxing (or sweating profusely?) together, that sounds [...]
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And now for your latest Yoga in Advertising update: Holy creepster mini 3D yogi alert! What’s better than yoga video games or a plain old at-home practice by yourself? Why, a tiny yoga teacher on your mobile phone emerging from the screen for “real” 3-dimensional action. Or at least that’s what a new ad from [...]
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Hey ladies, is this you? The “Type ‘A’ Yoga Girl” jetting off to class like it was your job? This, just the latest in YogaPop, PEMCO’s new slew of cheeky ads for their “We’re A Lot Like You” campaign, where they point out the quirky habits of those darned adorably stereotypical Northwesterners. Other profiles include [...]
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And now for the latest in Yoga In Advertising: Think fast…no faster! What’s the one thing you absolutely crave in yoga class? Coffee! Right? That’s what Seattle’s Best has us believe in their new cutesy online ad campaign where SB employees pop up in the least likely places to offer folks caught in compromising circumstances [...]
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Uh oh, is this bigger celebriyogi news than Lady Gaga’s frilly panties in Bikram class? This is HUGE. Not only is there news that Brad and Angelina will finally tie the knot after 5 years and 6 kids, but they will do it Hindu style! Step aside cupcakes as wedding cake, there’s a new nuptial [...]
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Tired of waiting for Jay-Z’s yoga rap album? Oh we know! Us too. But, alas, good news! Conscious rapper Dylpostino and London production team JetTricks will abate your hip hop yoga musical cravings with their new track “Practice”, a bonus jam off The All One Breath EP due out December 10th. Where’s the Def Yogatry [...]
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It’s Russell Simmons: the meditating mogul! Surrounded by women and Buddhas! We’re still trying to decide if this new show about running the RUSH empire is a ghastly mashup of an overly pampered mala-clad celebrity CEO, his fetish for females, self-aggrandizement and the Yoga Sutras of Patanjali. OR a modern example of how yoga and [...]
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Now hear this! Madonna will beat Britney, Russell and Gaga in the race to Pop Star Gym Tycoon status! Who cares if no one else was in the running, she’ll best them anyway. It’s true, the chiseled madame of reinvention will be opening her own chain of Hard Candy Fitness centers with manager Guy Oseary [...]
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Britney, Britney, Britney! Are we to believe the troubled pop princess is ready to shed her demons and be our celebriyogi angel of light? Britney Spears wants to get spiritual y’all, with yoga! Or so @britneyspears announced Tuesday to her 6.1 million twitter followers and over 5 million fans on facebook. Is she hopping on [...]
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“The show @runningrussell and the book remind us of our Atman (higher self) are we sure we like this image?” says @UncleRUSH Via his website GlobalGrind, “The upcoming docu-series “Running Russell Simmons” series offers an exclusive peek at the life of Russell Simmons — entrepreneur, entertainment and fashion icon, philanthropist and yogi –and the powerful [...]
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