Comments on: Cult of Commerciality: Lululemon’s Agenda of ‘Calculated Nonchalance’ At Yoga’s Expense

By: 10 Things You'll Never Hear at a Lululemon | EcoSalon | Conscious Culture and Fashion

Wed, 22 Feb 2012 18:54:43 +0000

[...] this particular store.”“I can’t decide who’s more charming, Dov Charney or Chip Wilson. I like them both so much.”“Of course I love Bikram yoga, but I’ve been looking [...]

By: Lululemon Goes Ayn-Rand Ideology to ‘Conquer Epidemic of Mediocrity’

Lululemon Goes Ayn-Rand Ideology to ‘Conquer Epidemic of Mediocrity’ — Thu, 17 Nov 2011 00:48:26 +0000

[...] the Lulu connection to Werner Erhard’s controversial Landmark Forum is already leaving folks disenchanted totally freaked out, it doesn’t help to add more [...]

By: Yoga and the Commodification of the True Self. | elephant journal

Yoga and the Commodification of the True Self. | elephant journal — Mon, 12 Sep 2011 17:58:29 +0000

[...] The word “cult” springs up a lot when business analysts talk Lulu. Mainly, it’s used to describe the strength of their customer base, as in: “A cult following is the most coveted accessory in retail, and Lululemon’s is even more lustworthy than its Velocity Gym Bag.” Notably, if less frequently, it’s also used to report on how Lulu’s “almost directly using the techniques of cults and applying them to their business” – particularly, although not exclusively, through its alliance with the Landmark Forum. [...]

By: lu lu lemon

lu lu lemon — Thu, 21 Jul 2011 00:29:10 +0000

Yes, really unfair!

By: edwenna

edwenna — Sun, 06 Feb 2011 11:11:24 +0000

this article is unfair. if you have attended landmark, and read the secret then you must know these are positive tools. the doctrine of the secret is nothing new-in fact, it is simply finding a way to harness your inner power, light and enthusiasm– and this only leads to good things. i dont think it is wrong to utilize these tools to help your workforce become happier people. people are afraid for the most part of anything new, why not read the secret or attend landmark and you would see that its not cult like or selling crazy alien propaganda! it can be positive and changes peoples lives for the better with simple, age old concepts that would make gandhi proud. now, i know quite a bit about lulu because lots of my friends work there and i am a big fan of the company because of things ive heard from my friends. it seems to me that after working there, they have become healthier, stronger and more satisfied human beings. apparently they have free physical training for their employees. i like that! also as a consumer, i really like the line and the shopping experience. i tend to buy great stuff and have all the help finding the right fit. there is no wasted moment once entering the store as the employees are very hands on and goal oriented–its really awesome, they see you first and offer assistance immediately. i don’t really like going into other sports stores (nike-my old haunt) because chances are that ill need help finding something and i will have to wait for a long time to even be noticed. i also think the clothes are fashionable and for someone that lives in california, this is important. we tend to wear ugg boots and have a casual approach to day time dressing…it would be criminal in paris or milan, but here people like to wear “yoga” clothes for comfort no matter where they are headed. its important to me that im wearing clothing that passes the style test– and not quite identifiable as gym clothes.

By: anonymous

anonymous — Sun, 02 Aug 2009 19:13:52 +0000

yes, i too was fired for having a brain.. i got canned the day after i submitted my “GOALS”.. this was the creepiest company i ever worked for.. landmark robots that all came from a sad, dark past.. something that i did not share with them.. been in the corporate world of consumer packaged goods marketing for fifteen years.. in the fitness arena for fifteen ++ (pilates, yoga, spin and total body conditioning).. never saw such operatives.. bonuses are taxed heavily like cash. show up on your paycheck as cash but are given to you in a gift card that you have to use in the store and full retail price is applied. will someone from SOX world or compliance please look into this..making an employee use their BONUS on goods that you produce at COST but at a RETAIL value..

By: karen

karen — Tue, 28 Jul 2009 11:49:02 +0000

aha, you don’t just get a discount for teaching at the store, you get free clothing. the discount is for any (self-?) identified fitness professional who wants it, in exchange for “research and development” feedback. wow, save the tax!

bad times.. yoga.. oh the soothing balm of tight lulupants… eep! but usurped by the chafing torture of the luluthong!

By: anonymous

anonymous — Wed, 13 May 2009 20:05:15 +0000

Hi Everyone! I was recently hired and fired, yes, fired from lululemon for not drinking the lululemonade!! Unfortunately for me, I was duped initially by their job posting that called for someone ‘egoless’ and ‘authentic,’ which turned out to be a guise for ‘spineless’ and ‘moldable’ ….turns out I was fired for having a brain and wanting to use it. So, there you have it. Take it from me, it all really is calculated nonchalance. I was told that they are ‘very in your face about bullying you to come out of the dressing rooms!’ fyi, in case you are there!! LOL…..

By: jen

jen — Sat, 25 Apr 2009 23:30:09 +0000

Great read, glad you spared the wind to speak your mind! Thanks for the honest, witty and real discussion about Lulu.

I never knew about Chip Wilson’s connection to Landmark Forum but now it all makes sense. I have had Lulu aversion for quite some time, little things irked me about their product, their marketing, their pricing and attitude but there was certainly something else lurking behind the facade that averted me from entering the store or buying their products. Ah, Landmark forum – fix your life, save the world, spread the word, recruit new members! Buy Lulu yoga pants – fix your butt, look like a Yogi, spread the word, recruit new saggy butts, save the world from droopy derrieres!

By: (0v0)

(0v0) — Mon, 20 Apr 2009 02:37:26 +0000

Calculated nonchalance. Love it.