Comments on: ‘Eat, Pray, Love’ Marketing Overload: Happiness Has a Price Tag

By: What Was Your Top Yoga Story of 2010? Vote!

What Was Your Top Yoga Story of 2010? Vote! — Thu, 30 Dec 2010 22:03:40 +0000

[...] ‘Eat, Pray, Love’ Marketing Overload: Happiness Has a Price Tag [...]

By: Tara Stiles Launches ‘Slim, Calm, Sexy’ Yoga to Acclaim, Insult, Revolt (see marketing)

Tue, 31 Aug 2010 20:28:25 +0000

[...] industry where there are moguls, large-scale mass-produced corporate sponsored events, Hollywood movie franchising and yoga “talent” representatives, would we really be surprised to find that 1-800 [...]

By: Svasti

Svasti — Tue, 17 Aug 2010 01:19:02 +0000

Yup, I’m gonna wait til it’s out on DVD. If then…

By: ‘Eat, Pray, Love’ a $23.7 Million Triumph or Turd?

‘Eat, Pray, Love’ a $23.7 Million Triumph or Turd? — Mon, 16 Aug 2010 20:19:59 +0000

[...] The Expendables which raked in $35 million on 3,270 screens (though we bet at the end of the day EPL merch beats that number 10-fold). Even though New York Magazine’s David Edelstein called it a [...]

By: NY Post: Eat, Pray, Hype, and the Disenfranchised Enlightenment Junkies

NY Post: Eat, Pray, Hype, and the Disenfranchised Enlightenment Junkies — Thu, 12 Aug 2010 16:12:05 +0000

[...] and the marketing team made darn sure of that, what with all the EPL stuff to sniff, sip and style on top of the over 400 items being sold through HSN. That’s a lotta potatoes! With the nearly [...]

By: How Much Does a Weekend with Jennifer Aniston’s Yoga Teacher Cost?

How Much Does a Weekend with Jennifer Aniston’s Yoga Teacher Cost? — Wed, 11 Aug 2010 14:04:22 +0000

[...] a guess! In a time where luxury vacations include jetting off for Eat, Pray, Love-inspired world tours, what do YOU think a weekend retreat at an impossibly fancy hotel and spa with Jen Aniston’s [...]

By: Hot Malaysian Yoga Star Banned from TV For F-Word, Fatwa

Hot Malaysian Yoga Star Banned from TV For F-Word, Fatwa — Tue, 13 Jul 2010 14:34:46 +0000

[...] all these world record yoga events and baited sun breaths waiting for the Eat, Pray, Love merchandising avalanche, have we really forgotten about the Fatwa? The wha? Hey, watch your language! No, really, at the [...]

By: amy

amy — Sat, 10 Jul 2010 18:54:24 +0000

I’m waiting for the EPL toilet paper.

By: admin

admin — Fri, 09 Jul 2010 18:25:05 +0000

Donna don’t give them any more ideas!

Linda – what a great point. sure to be lots.

these major motion pictures sell out so much licensing it mars any integrity the original film may’ve had. jury’s still out on this one!

By: Donna Freeman

Donna Freeman — Fri, 09 Jul 2010 16:56:51 +0000

I’m on overload and the movie hasn’t even been released. Too bad they can’t add a Happy Meal Toy into the bunch- then they could grab the all powerful children’s market into the fray.