http://www.yogadork.com/news/gap-to-buy-athleta-inc-make-a-play-for-yoga-niche-market-lululemon/ YogaDork commentary on yoga news, science, pop culture, celebrity gossip, with wit and wisdom Sat, 11 Feb 2012 23:31:25 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.yogadork.com/news/gap-to-buy-athleta-inc-make-a-play-for-yoga-niche-market-lululemon/comment-page-1/#comment-23053 Gap Inc.’s Athleta, the Non-Lululemon, Comes to Take Manhattan, Plans 50 Stores by 2013 Thu, 11 Aug 2011 19:12:02 +0000 http://www.yogadork.com/?p=144#comment-23053 [...] its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been gearing up to enter the physical retail market in NY since [...] [...] its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been gearing up to enter the physical retail market in NY since [...]

]]> http://www.yogadork.com/news/gap-to-buy-athleta-inc-make-a-play-for-yoga-niche-market-lululemon/comment-page-1/#comment-123 Lululemon and Athleta Inc: How Gap Stole What Could Have Been — YogaDork Tue, 14 Oct 2008 17:19:01 +0000 http://www.yogadork.com/?p=144#comment-123 [...] then we’ve discovered that perhaps things could have been very different. We surmised that Gap must’ve considered Lulu in its deliberations and perhaps even approached them. As [...] [...] then we’ve discovered that perhaps things could have been very different. We surmised that Gap must’ve considered Lulu in its deliberations and perhaps even approached them. As [...]

]]> http://www.yogadork.com/news/gap-to-buy-athleta-inc-make-a-play-for-yoga-niche-market-lululemon/comment-page-1/#comment-92 admin Wed, 24 Sep 2008 15:26:53 +0000 http://www.yogadork.com/?p=144#comment-92 Hey Sarah, understood. We totally get that Lulu's clothes do seem to have that extra special fit for some yogis. But these are not the 'yogarazzi' we are referring to (natch). We're talking the fervent adopters who blindly follow trends and taunt and rave the wonders of an expensive garment, with an inflated price tag not for those light in the wallet, that seems very little more than spandex and lycra. (Again, just our opinion!) Some like the fit, some revel in the image. Simple as that. Right now Lululemon sure has the image machine working really hard. And if we held back from grilling the fat cats, well then we just wouldn't be doing our jobs. And the fat cats would just get fatter. Thanks for your comment. We welcome any and all opinions, especially if you think we're being jerks. Hey Sarah, understood. We totally get that Lulu’s clothes do seem to have that extra special fit for some yogis. But these are not the ‘yogarazzi’ we are referring to (natch). We’re talking the fervent adopters who blindly follow trends and taunt and rave the wonders of an expensive garment, with an inflated price tag not for those light in the wallet, that seems very little more than spandex and lycra. (Again, just our opinion!) Some like the fit, some revel in the image. Simple as that. Right now Lululemon sure has the image machine working really hard. And if we held back from grilling the fat cats, well then we just wouldn’t be doing our jobs. And the fat cats would just get fatter.
Thanks for your comment. We welcome any and all opinions, especially if you think we’re being jerks.

]]> http://www.yogadork.com/news/gap-to-buy-athleta-inc-make-a-play-for-yoga-niche-market-lululemon/comment-page-1/#comment-91 Sarah Wed, 24 Sep 2008 14:30:21 +0000 http://www.yogadork.com/?p=144#comment-91 I've had just about enough of your Lululemon bashing, YogaDork. I'm not a "yogarazzi," I don't chase elitist trends. I just wear clothes that fit my curvy, long torsoed body. I've tried a slew of other brands, but the shirts just end up exposing my midsection within five minutes of class. I find it frustrating to be prejudged by the clothes I wear. I’ve had just about enough of your Lululemon bashing, YogaDork. I’m not a “yogarazzi,” I don’t chase elitist trends. I just wear clothes that fit my curvy, long torsoed body. I’ve tried a slew of other brands, but the shirts just end up exposing my midsection within five minutes of class. I find it frustrating to be prejudged by the clothes I wear.

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