Comments on: Lululemon to Blame for Saddest April Fools Ever

By: A

Thu, 09 Sep 2010 16:51:02 +0000

Their products are terrible and their displays are offensive. They must assume that everyone who takes yoga is as left-wing, “progressive”, and liberal as they are. Most of us who can afford your ridiculously overpriced clothing work jobs and pay TAXES and actually don’t agree with Obama and his policies.

By: Kate

Kate — Fri, 10 Apr 2009 16:59:34 +0000

I thought the content of the fake site was especially mean-spirited, with its repeated visual and verbal jabs at the less-than-taut customer who buys Lulu just for hanging out and looking cute in. I’d imagine that’s a sizable amount of their customer base!

Throwing up an unflattering photo of three college-girl butts in your product, and then implying that they’re too fat/lazy/dumb to wear your brand, is tacky and unwise. Why alienate a demographic with enough disposable income and interest in trends to buy your stuff?

By: Yoga Fan

Yoga Fan — Thu, 02 Apr 2009 12:54:50 +0000

I think the Lululemon “April Fools” e-commerce site was just one more example of the brand’s spiral into distasteful, tacky marketing tactics and messages.
They used to be a brand that reflected an optimistic attitude toward life (albeit often preachy). And while humor has always been a part of their strategy it was never crude or offensive (as in the post election ad, “Ohmbama with an offensive illustration of our new president-elect. And these guys are Canadian to boot!). The store windows with the pants down to the mannequins ankles holding signs that said “No more bush” was a new low.
I think LLA has gotten too big for its “Groove”pants and thinks consumers will embrace any irreverent message they offer up.
Their product is not so great that I would be willing to associate myself with a brand that represents themselves in such a way.
There are several fantastic new brands with performance and styles that beat LLA and also a brand message/image to which I can better relate.