Posts tagged as:

Athleta

Lulu lollies what is the deal? You are NOT getting NAKED ENOUGH!
Alert! Despite being up today, Lululemon stock has received a “distressing” two-star rating! That’s not so good, Al. Just a few months back investors were singing the shiny happy praises of the overpriced yoga outfitter. Oh, but that was such a long time ago, [...]

{ 0 comments }

“Everybody remain calm. Our comfy, stretchy yoga pants are here.
Our guru thinks you’re lulu if you spend $90 for yoga pants.”
POW right in the kisser. Kind of a playful little ad, no?  “Go Yoga-ing” is all fun and bouncy, makes us feel like  “Go Spelunking” or something. The ad falls in line with the [...]

{ 9 comments }

Because of the swift slope of the economy, it’s no surprise profits are down, even Lululemon’s, but the yoga/activewear market still seems to be sprouting.
With more people super stressing out in a recession, it appears yoga is the soother of choice.  But it’s a funny thing, “activewear” retailers don’t really have to depend on that, [...]

{ 5 comments }

We learned a few weeks ago that Gap Inc. announced plans to buy Athleta Inc. for $150 million cash, subsequently validating the yoga/fitness apparel niche market. Since then we’ve discovered that perhaps things could have been very different. We surmised that Gap must’ve considered Lulu in its deliberations and perhaps even approached them. As it turns out Lululemon was actually getting pretty [...]

{ 1 comment }