Posts tagged as:
Yesterday we were musing about lululemon’s stronghold on the color red and ganking of the Olympic Spirit. Today we have the world yoga cup live on our internets! It’s the USA Yoga Asana Championship! And it’s kicked off the same day as the opening to the 2010 Winter Games in Vancouver. A coincidence? Is it [...]
{ 5 comments }
They call it “ambush” marketing… dun dun dunnn. With the 2010 Winter Olympics about kick off in Vancouver, naturally one would imagine the entire city is eagerly hoping to bank off all the surrounding hoopla. So exciting! But one biz in particular has caught major flack from pushing their “cheer” a bit too far. Yes, [...]
{ 3 comments }
Just as we were promised, lululemon has saved Christmas! Not even the Recession-omics or black market knockoffs can keep these lulubirds down. While everyone from Best Buy to Wal-Mart is beating down your door with drastic price slashes this holiday season, team lulu just flashes their cheery grin and shrugs their little goalsetting shoulders, because [...]
{ 0 comments }
Have no fear! Were you worried the Recession would never bounce back like your footprints on an extra squooshy yoga mat? Yoga (the practice and the business) has held strong through this saggy economy, which took a face plant over a year ago. But hey, a little goalsetting and profit forecast adjusting later and [...]
{ 7 comments }
Ahhhhhh. All you tween and tweenfolk parents can breathe a great sigh of relief. OR possibly you’d rather shriek in horror. Either way lulu is coming for your kids! Preteen girls to be specific.
“It’s a huge niche market that was missing,” [says CEO Christine] Day in an interview.
“We have the opportunity to do it right [...]
{ 2 comments }
Yoga: it’s big news! (for yuppies! oh we kid. we meant yippies) This bright Monday morning (afternoon?) brings us not one but TWO profiles on our favorite goal-setting stretchy pants company, Lululemon (NYMag, NYTimes) (and quite frankly we were offended neither one asked for our input). There’s not much said we didn’t know before, but [...]
{ 12 comments }
Not content with competing on price point alone in the yoga garb race, Gap Inc. is ready to take a bite out of the “free yoga” in-store lulu model. Pretty soon all they’ll have is obnoxious window displays to set them apart! Oh and creepy training.
In a move to become even more of a threat [...]
{ 4 comments }
What’s one thing you DON’T need when profits are performing sub-par? Knockoffs! We’re not going to call this the ‘yoga’ tipping point per se, but rather the lulu luxury tipping point in yoga-image-wear. When there’s already a dubious murmuring from investors, seriously staunch competition and exorbitant prices working against you, the last thing you want [...]
{ 2 comments }
All right, we admit at this point we almost feel bad giving the lulus a little jib jab. Really, it’s not even our nature to roast tootsies when they’re already cookin’. It’s like when everyone’s in awe of the macho popular kid with his buff muscles and uber coolness until everyone finds out he’s really [...]
{ 0 comments }
Hey! As we anxiously await the presumably flat First-Quarter Profit announcement from Lululand (UPDATE: Lululemon Athletica profit drops; guidance misses), we present to you the hot scoop! We shouldn’t be telling you this, lollie-spies are everywhere. But we’re not ones to hold back. Lululemon is launching a top secret line for a totally newfangled sport. [...]
{ 0 comments }
