Manhattan’s Upper West Side welcomed it’s very first Athleta store this week (just a few blocks up from Lululemon), and the Upper East Side gets its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been [...]
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Most American yoga studios offer donation classes, either as an ongoing method of giving back to the community or as an event-specific relief effort. There’s no doubt that it’s a wonderful practice; giving away instruction and giving away money are both laudable, valuable gestures. It was in light of this established standard that the idea [...]
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Wow, as if we needed more shockers this week. The Lululemon murder gets even more sinister as Brittany Norwood is charged with killing her co-worker, Jayna Murray. That means NO mysterious masked men were involved, as originally reported to the police by Norwood herself. Also, it appears Norwood’s story of sexual assault was a lie [...]
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Holy smokes, this is just awful news. YD, in bringing you all the yoga news worthy of mention to keep you informed, this is just tragic. Bethesda, MD. Police are still on the search for two masked men who murdered one employee and assaulted another in what is suspected to be a burglary attempt that [...]
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BRAND LOYALTY: It’s almost like having a personality. 4000 Years of Yoga and we finally figured out how to cash in. Yeowch! Love it or hate it, presenting the most scathing lulu parody we’ve seen as of late, brought to you by less-than-miffed-by-corporate-yoga-brands the seacowcoalition, a bunch of grad students in Australia Canada we’re told. [...]
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Uh oh. We saw this coming! Gap Inc. is setting its sights on conquering Lulumania! That monster clothing chain we oft love to hate, hate to love, acquired fitness clothing co. Athleta two years ago-ish (for $150 million), causing a bit of an ‘oh dear’ across the market. Until now, Athleta was strictly online retail [...]
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Woops! Attention lululollies! A voluntary recall is in effect for those loveable reuseable bags they call “shoppers”. Looks like “Do One Thing A Day That Scares You” includes carrying around lead-laden tote bags touting cheeky words of inspiration. (note: reportedly, right now it is an environmental hazard rather than a direct health risk) Apparently, something went awry with [...]
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This just in…Yoga-inspired clothing is extremely profitable! According to the latest announcement from Lululemon HQ, about $133 million worth in revenue profitable…in one quarter! Lulusquad just ended the first quarter of their fiscal year and much to the goal-setters’ delight, take home profits have managed to triple from a measly $6 mil this time last [...]
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Good grief! What a ruckus over camels and crotches eh? Yesterday we posted about Lululemon’s new ad featuring the familiar ustrasana juxtaposed with provoking tagline, “Say No to Camel Toe”. Eek! All these questions erupted like: ‘Have they gone too far? Was it all in good humor? Are the lulus just providing a service to [...]
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WARNING: Exploitation of womanly parts to sell yoga pants! ED: Perhaps the title of this post should be: Lululemon Makes Us Feel Overly Conscious About Our Crotches. Has lululemon lost their sweat-wicking grip? The below ad “Say No To Camel Toe” is supposed to be “edgy” with a wink and a nod to a familiar, [...]
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