The long awaited, heavily marketed, remarkably tchotchked Eat, Pray, Love movie is out tomorrow. Hallelujah! Will we love it? hate it? want to make out with James Franco and marry Javier Bardem? Maybe! Will it have us wishing to drop everything and jaunt off to the east for a year full of soul-searching and spaghetti [...]
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If the NYTimes wanted to paint the picture of a joyfully Self-absorbed yogi overlord reclined in his cushy chair, tended to by doting assistants while amusing himself with his own sound bites of wisdom, well they sure did a good job of it, down to the photo caption “Boss pose”. Not to say this gargantuan [...]
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OMG there’s a fashion collection! Fashion designer Sue Wong has created a special Eat, Pray, Love – inspired line to go on sale at your local Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, and some exclusively on Home Shopping Network during their EPL fest in early August. Also part of the merchandising bonanza, Naeem Khan and [...]
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Presenting…the new Eat, Pray, Love perfume! No lie. Why are we not surprised? Oh because there is already an EPL-inspired jewelry line, and in just a few weeks Home Shopping Network will be peddling pretty shiny things “in the spirit of the countries and characters of Eat, Pray, Love“. So what will Eat, Pray, Love [...]
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As if we didn’t warn you! Thought you could escape the clutches of a major motion picture marketing campaign? It’s ‘ready, set go’ for the Eat, Pray, Love promotion machine and not even your most tenacious eka graha (single-pointed focus) can deflect its 8-limbed approach into your wallets. At least HSN (yes, Home Shopping Network!) [...]
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It’s merchandising time! Gearing up for the summertime release (see the trailer) of the highly anticipated woman-finds-self book-turned-movie, the marketing squad for Eat, Pray, Love is starting to bait their target audience, with shiny pretty things! Presenting a new tie-in jewelry line by Dogeared! The same crafty brokers behind the Sex and the City lady [...]
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