Manhattan’s Upper West Side welcomed it’s very first Athleta store this week (just a few blocks up from Lululemon), and the Upper East Side gets its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been [...]
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Uh oh. We saw this coming! Gap Inc. is setting its sights on conquering Lulumania! That monster clothing chain we oft love to hate, hate to love, acquired fitness clothing co. Athleta two years ago-ish (for $150 million), causing a bit of an ‘oh dear’ across the market. Until now, Athleta was strictly online retail [...]
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Lulu lollies what is the deal? You are NOT getting NAKED ENOUGH! Alert! Despite being up today, Lululemon stock has received a “distressing” two-star rating! That’s not so good, Al. Just a few months back investors were singing the shiny happy praises of the overpriced yoga outfitter. Oh, but that was such a long time [...]
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UPDATE: We mentioned Old Navy’s laying down the chutzpa with their new lulu-slappin “Goga” ad. Well, we have confirmation that the ad is indeed part of a sweeping national campaign – we saw it with our own little eyeballs at an NYC Old Navy store yesterday. (photo by official YD undercover agent) Yoga Journal politely [...]
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“Everybody remain calm. Our comfy, stretchy yoga pants are here. Our guru thinks you’re lulu if you spend $90 for yoga pants.” POW right in the kisser. Kind of a playful little ad, no? “Go Yoga-ing” is all fun and bouncy, makes us feel like “Go Spelunking” or something. The ad falls in line with [...]
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