In all this nakedness, lest we forget who’s selling what. Do you buy it?
There’s been a lot of commotion over Equinox’s sexy yoga ad featuring the talented Briohny Smyth. Not shy of controversy herself or getting paid for baring her yoga-toned body in an ad, prominent and pretty yogi Kathryn Budig offers another point of view, via HuffPo – that not of the advertiser, but of the subject.
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Just another day in the life. Equinox teacher Briohny Smyth demonstrates, in this hot new marketing ploy, bedroom handstanding skills in her skivvies while her lover (hubby? lucky friend?) snoozes on. Is it sexual? Uh, yeah! That’s not even a question.
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And now for your latest Yoga in Advertising update: Holy creepster mini 3D yogi alert! What’s better than yoga video games or a plain old at-home practice by yourself? Why, a tiny yoga teacher on your mobile phone emerging from the screen for “real” 3-dimensional action. Or at least that’s what a new ad from [...]
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‘Energize your mind, body and spirit. Go vegetarian’. No, there’s no nakedness! sheesh. Not even one of those green leafy get-ups, which, frankly, we’re only just a tad disappointed about. At 92, B.K.S. Iyengar is the latest in a line of PETA supporting yogis. “If animals died to fill my plate, my head and my [...]
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Hey ladies, is this you? The “Type ‘A’ Yoga Girl” jetting off to class like it was your job? This, just the latest in YogaPop, PEMCO’s new slew of cheeky ads for their “We’re A Lot Like You” campaign, where they point out the quirky habits of those darned adorably stereotypical Northwesterners. Other profiles include [...]
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And now for the latest in Yoga In Advertising: Think fast…no faster! What’s the one thing you absolutely crave in yoga class? Coffee! Right? That’s what Seattle’s Best has us believe in their new cutesy online ad campaign where SB employees pop up in the least likely places to offer folks caught in compromising circumstances [...]
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YD’s latest article for YogaCityNYC! —- Ad industry folks: Are you tired of trying to network at all those late-night boozie schmooze fests? Looking for something to finally relieve stress AND make you more productive? You need YIA: Yoga In Advertising! “Set the pathway for union between the self and potentiality!” No really, this is [...]
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Cheers to YogaDawg for harvesting this nugget…of, uh, vegetable yoga? This commercial for salad dressing is cute and funny! It’s also strangely erotic. But maybe that’s just us. ahem. —— Earlier… Yoga Sells: Yoga’s Best TV Commercials ‘Party Down’ Summons Power of Yoga for Pee Revenge, Hilariously (video) NASCAR Stars Crash Yoga Class (video)
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Via Well+Good NYC Naked bums for our animal chums! NYC yoga teachers go au naturale in support of PETA. Sadly, all we’re missing are Jivamukti founders Sharon Gannon and David Life. —– Earlier… Tara Stiles Launches ‘Slim, Calm, Sexy’ Yoga to Acclaim, Insult, Revolt (see marketing) Caption This: BKS Iyengar Blesses Bikram Choudhury in India? [...]
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We haven’t even seen this one on TV yet, but maybe that’s because we’re wrapped up in B-boy yogis, not racing cars. Attention yoga dudes, it’s an ad for a fancy new face-chewer (as our Dad would put it), featuring NASCAR stars! Somehow yoga class + NASCAR’s “Young Guns” Kyle Busch, Clint Bowyer, and Joey [...]
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