In the Case of Bikram vs Yoga to the People, Copyrighting Yoga, Who Wins?
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yogapreneur
And where the fitness regimen goes, so will the vitamins and supplements follow. Not only can you get your profuse perspiration on at Bikram class you can chase it down with partnered coconut water and sponsored ayurvedic supplements. Bikram yoga has announced its collaboration with a supplement company called Natrol, Inc. and will now offer their Vedic [...]
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Look out world! Anusara Yoga Daddy John Friend is getting ready to launch the Neverland Ranch of Yoga Compounds – The Center for Anusara Yoga in Encinitas, California, coming Fall 2011! Huzzah! What does this mean? The eagle has landed! Eager travelers to the 8500 square foot center in the magical mysticalness of Encinitas will [...]
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BROga® is real! We know because it’s been US Trademarked. So has Hillbilly Yoga®, Cougar Yoga™ and Metal Yoga™, along with the 2,213 other applications with the word “yoga” filed in the government’s Trademark Electronic Search System – 2,000 of which have been steadily pouring in since 2001. That’s a lot of yogapreneurs! Does trademarking [...]
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Oh you are going to love this one. The February issue of DETAILS mag has an enlightening article entitled “The Overheated, Oversexed Cult of Bikram Choudhury“. Immediate reaction: Uh ohh! Wow, it’s been a while since we got any juiciness from the yogapreneuring king of sweat-asana. Last we heard the Yoga Don was sipping chai [...]
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We’re so excited about this giveaway from we’ve had LL Cool J “Mama Said Knock You Out” on repeat the last 4 hours!* That’s not true, Beastie Boys got some fair spins. (*Def Jam reference, people) “So whatcha whatcha watcha want?” A new book by super mogul-rific yogapreneur Russell Simmons? You’re in luck! He has [...]
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“The show @runningrussell and the book remind us of our Atman (higher self) are we sure we like this image?” says @UncleRUSH Via his website GlobalGrind, “The upcoming docu-series “Running Russell Simmons” series offers an exclusive peek at the life of Russell Simmons — entrepreneur, entertainment and fashion icon, philanthropist and yogi –and the powerful [...]
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If the NYTimes wanted to paint the picture of a joyfully Self-absorbed yogi overlord reclined in his cushy chair, tended to by doting assistants while amusing himself with his own sound bites of wisdom, well they sure did a good job of it, down to the photo caption “Boss pose”. Not to say this gargantuan [...]
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Stop the presses! Bethenny Frankel, reality-TV star and perpetually skinny natural foods chef, has lost the baby weight! Sure it’s only been a few weeks since giving birth, but judging by the before and after photos above (thx foxnews!), did she really gain any weight besides the actual babushka to begin with? Um, we mean, [...]
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