Oh no, we knew it was coming. The yoga pants backlash! What will Lululemon, Athleta and Abercrombie’s “perfect yoga butt” do now? Are yoga pants too revealing? Administrators at Loveland High School in OH say yes and have banned students from wearing them. According to the big bad school boards, yoga pants fall under the [...]
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According to MSN Travel writer Vivian Song making the call with the help of GQ editors and a subjective rating sloppiness and tastelessness. Vancouver, you’ve made the list! Coming in at Number 3: There is one reason, and one reason only, why we’ve decided to include Vancouver on this list of the sartorially damned: yoga [...]
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by Alexandra Moga At the crossroads of fashion and yoga is the newest member of the style set to venture into mat-wear: Vivienne Tam. The Chinese designer launched her LI-NING x Vivienne Tam “Fashion Yoga Collection” Tuesday during Mercedes-Benz Fashion Week here in New York with an outdoor public display of yoga. Oh, my. A [...]
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Abercrombie & Fitch joins the yoga clothing game, and $31 billion womens active wear market, with a less than human, Syms-like Pixar pixie with toothpicks for legs. Alas, their yoga pants will give you the “perfect butt” no matter where you’re going. Like the mall or a bar mitzvah. Sigh.Nevermind that they only come in [...]
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Manhattan’s Upper West Side welcomed it’s very first Athleta store this week (just a few blocks up from Lululemon), and the Upper East Side gets its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been [...]
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Uh oh. We saw this coming! Gap Inc. is setting its sights on conquering Lulumania! That monster clothing chain we oft love to hate, hate to love, acquired fitness clothing co. Athleta two years ago-ish (for $150 million), causing a bit of an ‘oh dear’ across the market. Until now, Athleta was strictly online retail [...]
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This just in…Yoga-inspired clothing is extremely profitable! According to the latest announcement from Lululemon HQ, about $133 million worth in revenue profitable…in one quarter! Lulusquad just ended the first quarter of their fiscal year and much to the goal-setters’ delight, take home profits have managed to triple from a measly $6 mil this time last [...]
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HOT Dog! Not only is yoga the new rehab, it’s the new sexy! Yep, once again American Apparel borrowed those sextastic yoga poses for their dance line (which you think doesn’t make sense until you realize yoga IS a dance. right? oh and because they don’t have a separate “yoga” line on its own). “Authentic”? [...]
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Ahh, the birds are chirping, the sun is shining (hurray!) and we can finally smell the faint musterings of budding flowers, food carts and sweaty joggers again – Spring is in the air! To celebrate this almost-springness and because we’re feeling the need for another fun YD giveaway, we present to you a chance to [...]
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Ouch! OK we’re going to start this out by giving you our first “good sport” reaction: hilarious! Someone’s being cheeky here and we suppose we can find amusement in the “artistic” vision of the photographer (if that was the intention). All right, now back to YD land, this is fairly annoying! There’s so much to [...]
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